The tire replacement market has always been about finding the right balance: performance that matters, value that makes sense, and style that doesn’t compromise your vehicle’s character. For Lionhart, that balance just got more interesting.
We’ve recently expanded into three market segments that are rapidly gaining popularity, launching the Ramani A/S all-season, Imara H/T highway-terrain, and Kilima A/T all-terrain tires. While these aren’t entirely new categories for the tire industry, they represent something different for Lionhart: a strategic shift toward serving drivers who view their tire choice as more than just a maintenance item.
Beyond Basic Replacement
“Lionhart is more the second and third replacement tire for people who remain image conscious, and don’t want just anything on their car,” explains Phillip Kane, CEO of Turbo Wholesale Tires. It’s a positioning that acknowledges a reality many dealers know well, that not every customer is looking for the cheapest option available.
These new lines target that space between basic commodity replacements and premium specialty tires. Think of the driver whose original equipment tires have worn out, but who still cares about how their car looks, feels, and performs. They want an upgrade that makes sense without breaking the budget.
Ramani A/S: All-Season Sophistication
The Ramani A/S represents Lionhart’s entry into the competitive all-season passenger tire segment, but with a clear focus on drivers who appreciate refined aesthetics alongside reliable performance. This isn’t about reinventing all-season capabilities, it’s more about delivering them with the kind of visual appeal and driving characteristics that complement modern vehicle dynamics.
What sets the Ramani A/S apart is its understanding of the replacement buyer mindset. These customers often drive sedans, coupes, or crossovers that came equipped with performance-oriented original equipment tires. When replacement time comes, they want something that maintains their vehicle’s character without the premium pricing of ultra-high-performance options.
The tire’s design language reflects this positioning, with sidewall aesthetics that complement contemporary wheel designs and tread patterns that signal quality without being aggressive. For dealers, it represents an opportunity to offer customers a genuine upgrade path from commodity all-season options while maintaining competitive pricing that makes sense for replacement budgets.
Learn More: Ramani A/S All-Season Tire
Imara H/T: Highway Comfort Meets Capability
The Imara H/T addresses the growing SUV and light truck market segment where owners want the confidence of enhanced capability without sacrificing the refined ride quality they’ve grown accustomed to. This highway-terrain positioning acknowledges that many truck and SUV owners rarely venture far from pavement but still appreciate the visual cues and subtle capability that come with more aggressive tread designs.
For the image-conscious replacement buyer driving a Tahoe, F-150, or similar vehicle, the Imara H/T offers the perfect balance. It provides the enhanced traction and durability expected from a highway-terrain tire while maintaining the comfort and noise levels appropriate for daily driving and family hauling duties.
The naming itself—Imara—reflects Lionhart’s thoughtful approach to connecting with enthusiast communities. It’s distinctive without being trying-too-hard, appealing to owners who appreciate the subtle details that differentiate their vehicle from basic transportation. For dealers, this represents a strong alternative to commodity highway tires, offering better margins while serving customers who value both capability and refinement.
Learn More: Imara H/T Highway-Terrain Tire
Kilima A/T: Adventure Ready
The Kilima A/T completes Lionhart’s expansion into terrain-focused segments, targeting drivers who need genuine all-terrain capability but don’t want their tire choice to compromise their vehicle’s overall aesthetic. This is about serving the adventure-minded driver who appreciates both form and function.
Unlike aggressive, purely utilitarian all-terrain options, the Kilima A/T acknowledges that many owners of trucks, SUVs, and off-road-capable vehicles want tires that look as good in the grocery store parking lot as they do on weekend trail adventures. The design balances serious tread elements with visual appeal that complements modern vehicle styling.
This positioning is particularly relevant for replacement buyers who may have started with highway tires but want to expand their vehicle’s capabilities for recreational activities, weekend adventures, or simply the confidence that comes with enhanced traction in varied conditions. The Kilima A/T gives dealers a compelling option for customers ready to upgrade their capability without moving into hardcore off-road territory.
Learn More: Kilima A/T All-Terrain Tire
Design With Purpose
What’s notable about all three new products isn’t just their performance specs, it’s the thoughtful approach to naming and design. Each tire features carefully considered visual elements and nomenclature that connect with enthusiast communities without being overly aggressive or niche.
This subtle approach reflects Lionhart’s understanding of their target customer. These aren’t buyers looking to make bold statements with their tire choice. They’re drivers who appreciate quality details and want their replacement tires to enhance rather than compromise their vehicle’s complete personality.
Beyond aesthetics and performance, Lionhart backs these new lines with comprehensive warranty coverage that reinforces the brand’s commitment to value-conscious replacement buyers. Each tire comes with substantial mileage warranties that provide confidence in long-term performance, while road hazard protection coverage offers peace of mind against the unexpected.
This warranty structure acknowledges that buyers want assurance their investment will deliver lasting value, not just immediate performance. For dealers, these warranty benefits provide additional selling points that differentiate Lionhart from commodity alternatives while building customer confidence in their purchase decision.
The Dealer Opportunity
For dealers, the expanded Lionhart lineup creates new opportunities to capture higher-value replacement sales across multiple vehicle segments. Instead of competing solely on price in the commodity replacement space, these products offer differentiation with compelling margins.
The strategic positioning fills genuine market gaps that serve customers who want more than just a replacement tire, but aren’t necessarily seeking top-of-the-line specialty tires. Whether it’s the WRX driver looking to upgrade from basic all-seasons, the Tacoma driver wanting enhanced capability, or the Jeep Wrangler adventurer seeking trail-ready performance, Lionhart now offers compelling options that make financial sense.
The Ramani A/S, Imara H/T, and Kilima A/T are available now through authorized Lionhart dealers, with complete specifications available at lionharttires.com. For a brand that’s built its reputation on understanding what tire buyers actually want, these new lines represent the next logical step in that evolution and a clear signal that the future of tire replacement is about more than just getting from point A to point B.
