Building Brands
That Build
Your Business
We Help You Win with Exclusive Brands, Flexible Distribution, and a Team That Delivers Results
Why Our Brands Win
Proprietary Brands Designed for Dealer Success
Turbo Wholesale Tire creates category-leading brands that drive dealer profitability. Lexani, Rolling Big Power, and Lionhart are three of the industry’s fastest-growing proprietary lines that are engineered to outperform competitors, with 247 new sizes and types added since 2023 and exclusive margin protections through our first-to-market dealer programs. Unlike commoditized distributors, we protect your investment through selective distribution, ensuring your market remains uncrowded and your margins stay strong.
Manufacturing Excellence
Engineered for Performance,
Built for Profit
From concept to customer, we control every aspect of our tire development and production. Our state-of-the-art manufacturing facilities and rigorous quality control ensure every Lexani, RBP, and Lionhart tire meets the highest industry standards. With direct oversight of the entire production process, we deliver consistent quality, innovative designs, and rapid time-to-market for new sizes and specialty fitments. This manufacturing expertise allows us to respond quickly to market demands while maintaining the premium standards dealers and consumers expect.
Dealer Advantages
Why Dealers Choose Our Brands
As the exclusive manufacturer of Lexani, RBP, and Lionhart, we offer dealers what commodity tire companies cannot: guaranteed margins, protected territories, and direct manufacturer support. Our commitment to excellence has earned the trust of thousands of dealers nationwide who consistently praise our extensive inventory, competitive pricing, and reliable delivery. Our dealer programs provides exclusive access to new products, marketing support, and volume incentives. Because we control every aspect of production and distribution, we deliver consistency, quality, and profitability that keeps your customers coming back.
BRAND LEGACY
From Distributor to Disruptor: 40+ Years of Innovation
Since 1983, Turbo Wholesale Tires has evolved from a regional supplier into a proprietary brand powerhouse. Our transformation reflects a relentless commitment to innovation, quality, and partnership with independent tire dealers. What began as distribution has evolved into full-scale manufacturing and brand development, allowing us complete control over product quality, market positioning, and dealer profitability.
With a 300,000+ square foot flagship facility in Irwindale, CA, and our Product Innovation Center (PIC) in Southfield, MI driving next-generation tire development, we maintain complete oversight from concept to delivery across our three proprietary brands. Our leadership team brings hundreds of combined years of experience from top-tier companies like Goodyear, Pirelli, and Continental. This expertise fuels our ability to design high-profit, low-complexity programs and protect brand value through selective distribution and products with unique sizes, types and tread patterns. We don’t just manufacture tires: we build brands that empower dealers to increase margins and stand out in their markets.
New Sizes Since 2023
Years of Innovation
Dealer Access
Strategic Distribution Network
Flexibility That Protects Your Margins
Choose how you receive your Lexani, RBP, and Lionhart inventory: factory direct, warehouse will-call, trailer loads, LTL, or multi-stop shipments. Our selective distribution model ensures our brands are never overexposed, while our coast-to-coast network delivers faster turnaround than competitors. As the manufacturer, we guarantee consistent availability and competitive pricing that protects your investment in our brands.
Newsroom
Industry Insights & Updates
Stay Connected
Stay Up to Date With Us on LinkedIn
Stay Ahead in the Industry
Subscribe for exclusive pricing alerts, inventory updates, and industry insights that give you a competitive advantage.