Turbo Wholesale Tires LLC is proud to announce that its flagship brand, Lexani Performance Tires, has entered into a multi-year partnership with the Detroit Red Wings, one of the National Hockey League’s most storied franchises. This exciting collaboration marks a significant step forward in Lexani’s commitment to supporting both the Red Wings and the broader Michigan community, where Turbo Wholesale Tires operates three locations: Oak Park, Cadillac, and Kalamazoo.
Lexani Performance Tires is thrilled to launch this partnership, which will include dynamic in-arena brand placements at Little Caesars Arena, engaging sweepstakes for fans, and innovative virtual glass placements during select games for TV audiences across Michigan. These initiatives are designed to create unique and memorable experiences for Red Wings fans, both in the arena and at home.
“We’re pleased to welcome Lexani Tires as a proud partner of the Detroit Red Wings,” said Mike Singer, Senior Vice President of Corporate Partnerships at Ilitch Sports + Entertainment. “We look forward to working together to create unique and engaging experiences for fans at Little Caesars Arena and beyond.”
Lexani’s connection to Detroit runs deep, with roots in the city extending back more than 50 years. This partnership is a natural evolution for the brand and a point of personal pride for Turbo Wholesale Tires CEO, Phillip Kane.
“Lexani has roots in Detroit that extend back more than 50 years. So, for us to partner with the iconic Detroit Red Wings was natural for us. And being from here, it’s a thing that I’m personally very proud of,” said Phillip Kane, CEO of Turbo Wholesale Tires. “Besides being tremendously loyal, we believe that much of what hockey fans value, the typical Lexani consumer does too; so, the sport is a great place for us to be.”
Lexani Tires has built its reputation over two decades by delivering the perfect blend of performance, safety, and style. The brand’s mission is to provide high-quality, innovative tires that meet the needs of discerning drivers, and this partnership with the Red Wings further underscores Lexani’s dedication to excellence and customer satisfaction.
As Lexani continues to expand its presence in Michigan and beyond, this partnership with the Detroit Red Wings reflects a shared commitment to community, loyalty, and delivering exceptional experiences. Fans can look forward to exciting activations and opportunities to engage with both Lexani and the Red Wings throughout the duration of this multi-year agreement.
