Turbo Wholesale Tires LLC is excited to announce the renewal of its partnership with the LA Kings, marking the second consecutive season that its flagship brand, Lexani Performance Tires, will serve as an official partner of the two-time Stanley Cup champions. This continued collaboration, brokered by AEG Global Partnerships, further strengthens Lexani’s presence in Southern California and deepens its connection with the Kings’ passionate fanbase.
As part of the multi-year agreement, Lexani Performance Tires will continue to engage hockey fans throughout the season as the presenting sponsor of the LA Kings “Game Preview,” featured on the team’s official social channels. In addition, Lexani will benefit from prominent in-arena signage, including dasher board and scoreboard branding during all LA Kings home games at Crypto.com Arena in Los Angeles.
“Whether it’s the precision maneuverability on the ice or their commitment to the community off of it, we think there’s a natural connection between Lexani and the LA Kings, so we’re tremendously excited to be extending our partnership with them,” said Phillip Kane, CEO of Turbo Wholesale Tires. “We like hockey, a lot. Besides being tremendously loyal, we believe that much of what hockey fans value, the typical Lexani consumer does too; so, the sport is a great place for us to be.”
The partnership is designed to create engaging experiences for fans, with weekly giveaways and interactive opportunities that bring the excitement of Kings hockey and Lexani’s premium tire offerings directly to the community. This collaboration represents more than just brand visibility—it is a testament to shared values of performance, reliability, and excellence.
“We’re thrilled to continue this partnership with Lexani Performance Tires,” said Josh Veilleux, Senior Vice President, AEG Global Partnerships. “Their ongoing support strengthens the connection between the LA Kings and our incredible fans, and we’re excited to see how this collaboration continues to elevate the game-day experience both on and off the ice.”
